Mattel Inc. is set to launch its first-ever Barbie doll representing autism to promote inclusivity in their toy line. The doll, created in collaboration with the Autistic Self Advocacy Network (ASAN), aims to provide autistic children with a sense of representation and convey a message of acceptance to non-autistic individuals.
The unique features of the Barbie were carefully selected with input from advocates over an 18-month period. For instance, the doll’s eyes are designed to slightly shift to the side to reflect the behavior of some autistic individuals who may avoid direct eye contact. Additionally, the doll features mobile elbows and wrists to acknowledge stimming behaviors and comes with a fidget spinner to cater to sensory needs.
The development team deliberated on the doll’s attire, ultimately opting for a loose-fitting outfit to accommodate sensory sensitivities. The doll also includes a tablet to represent non-speaking autistic individuals and is designed to be a woman of color to address underrepresentation within the autistic community.
Deepa Singal, from the Autism Alliance of Canada, highlighted the under-diagnosis of girls with autism and emphasized the importance of diverse representation in addressing this issue. The Barbie doll’s representation of non-speaking individuals aims to normalize alternative modes of communication and promote understanding of diverse ways of interacting with the world.
The introduction of the autistic Barbie is part of Mattel’s Fashionistas line, which features dolls representing various disabilities and diverse characteristics. Jamie Cygielman, Mattel’s global head of dolls, expressed pride in the company’s commitment to reflecting the world children see through their doll collection.
Noor Pervez, the community engagement manager at ASAN, drew inspiration from his own childhood experiences with inclusive dolls and emphasized the importance of fostering empathy and understanding through toys. The launch of the autistic Barbie is seen as a significant step toward promoting inclusivity and acceptance for all children.