On the premiere night of the stage production of “Paranormal Activity” in Toronto this June, an audience member heckled the lead actor during his performance, expressing dissatisfaction with the character’s choices on stage rather than the actor’s performance itself. Following the incident, some attendees took to online forums to express their dismay at the decline of theatre etiquette.
One Reddit user called for the heckler to be reprimanded, emphasizing the need for respect during performances. Complaints were also raised about disruptive behaviors at the Mirvish production, such as nervous chatter and laughter during suspenseful moments, given the show’s horror movie inspiration.
Lead actor Patrick Heusinger, who has been part of the “Paranormal Activity” stage show since its debut in 2025, remains unfazed by audience conduct. He acknowledged that the production attracts a diverse audience, including many first-time theatergoers who may not be familiar with traditional etiquette norms. Heusinger emphasized the importance of engaging with the audience and welcoming their reactions.
Mirvish is introducing its first “chilled performance” for “& Juliet,” a jukebox musical offering an alternative ending to a Shakespearean classic. This relaxed format allows patrons to enjoy the show with adjusted expectations, including dimmed house lights, freedom to move around, and permission to make noise during the performance. The initiative aims to make theater accessible to a wider range of individuals, including those with neurodiverse conditions.
In a similar vein, Cineplex is adapting to evolving audience preferences by accommodating behaviors like cellphone use during screenings. The company’s chief marketing officer, Sara Moore, noted the importance of providing experiences that meet audience expectations, even if it means allowing for noise and cellphone activity during shows.
The evolution of theater etiquette is a topic of discussion, with some critics suggesting that established norms may unintentionally exclude certain groups. Toronto theater critic Ryan Borochovitz advocates for changes such as adjusting lighting to reduce distractions from electronic devices and setting clear expectations for audience behavior. The goal is to create an inclusive and enjoyable theater experience for all attendees.