Loblaw, one of Canada’s leading retailers, is reintroducing frozen concentrated drinks under its No Name brand, marking a return of the iconic “schhhhhlorp” sound to Canadian kitchens. The new lineup includes flavors like White Lemonade, Pink Lemonade, Limeade, Grape Punch, Fruit Punch, and Berry Punch, set to hit stores nationwide before the end of June.
This move comes following the discontinuation of Coca-Cola’s Minute Maid frozen juices, leaving Loblaw to fill the gap in the market. While other Canadian frozen juice brands like Old South had been phased out due to declining demand, Loblaw aims to meet the strong consumer interest in frozen juice products.
In response to the unavailability of frozen juice concentrate from Canadian suppliers, Loblaw confirmed that the upcoming No Name juices will be sourced from alternative suppliers. The company expressed optimism about the anticipated demand for the products among Canadian consumers.
Frozen juice from concentrate, a product with a history of over 80 years, had seen a decline in popularity in recent years as consumer preferences shifted. However, with Loblaw’s reintroduction of frozen concentrated drinks, there is renewed hope for a resurgence of this classic beverage choice.
Pricing for the new products is expected to vary across Loblaw’s retail banners, including Loblaws, Real Canadian Superstore, No Frills, and Shoppers Drug Mart, with initial prices projected to start at around $2.25 for a 283-milliliter serving. Additionally, other retailers like Metro are also exploring options to introduce their versions of frozen concentrate drinks in the near future.
As the Canadian market eagerly anticipates the return of frozen concentrated drinks, there are indications that a domestic producer might be considering re-entering the frozen juice market. This potential development could provide a much-needed option for consumers, especially during the holiday season when frozen juice plays a key role in popular beverages like “slush.”
Overall, Loblaw’s reintroduction of frozen concentrated drinks is poised to bring back a beloved beverage category to Canadian households, catering to the nostalgic appeal and consumer demand for this classic product.