Netflix has entered an exclusive multi-year partnership with Warner Music Group (WMG) to create documentary series and films exploring the lives, music, and legacies of the label’s artists. This collaboration, announced recently, provides Netflix with access to a vast catalog of music history, featuring iconic artists like David Bowie, Cher, Fleetwood Mac, Aretha Franklin, Joni Mitchell, as well as contemporary stars such as Charli XCX, Coldplay, and Bruno Mars.
The agreement reflects the ongoing competition between music rights holders and streaming platforms vying to transform extensive music libraries into high-quality visual content to attract subscribers. Music documentaries have gained popularity as a means of offering fan-driven, culturally significant programming, exemplified by the success of Taylor Swift’s “Eras Tour” film, which grossed over $260 million globally.
Under the deal, WMG will collaborate with Unigram, a production company aligned with the label, to produce long-form projects. Each title will be developed in partnership with the artists or their estates.
This partnership expands Netflix’s range of music programming, solidifying its position as a leader in the genre. The streaming service has already released acclaimed titles like “Homecoming: A Film by Beyonce” and “Quincy.” Other streaming platforms are also investing heavily in music storytelling, with Disney+ offering a variety of music-focused content, including documentaries like “The Beach Boys,” while Max has garnered attention with productions like “Stax: Soulsville U.S.A.,” highlighting historic labels and influential artists.
Apple Music has taken a different approach by delving into original music video content, producing documentaries and live concerts through its Apple Music Live series, featuring artists such as Harry Styles and Billie Eilish.