Ford announced an increase in U.S. auto sales for 2025 driven by high demand for hybrid models and affordable pickup trucks, which helped offset a decline in electric vehicle sales. The company’s annual sales surged by six percent to 2,204,124 vehicles, marking its best performance since 2019. Fourth-quarter sales also rose by 2.7 percent.
Despite challenges such as tariffs and the removal of the $7,500 U.S. electric-vehicle tax credit, Ford, along with other automakers like Toyota and General Motors, reported higher annual sales. Ford attributed its success to consumers opting for more affordable base vehicle models due to industry-wide price hikes.
In 2025, Ford experienced a significant increase in hybrid vehicle sales, up by nearly 22 percent to 228,072 units. The compact Maverick truck also saw a sales increase of approximately 18 percent to 155,051 units. Andrew Frick, Ford’s head of gas and electric-vehicle operations, noted that Maverick sales played a crucial role in addressing market affordability.
Key models like the F-series truck and Ford Pro Transit van performed well, with the F-series truck sales reaching 828,832 units, an 8.3 percent increase. However, in response to policy changes and weakening EV demand, Ford announced a $19.5 billion writedown and the discontinuation of certain electric vehicle models, including the F-150 Lightning and the T3 electric truck.
Ford plans to introduce a new model that combines a gas engine with a battery system and will no longer pursue the development of the T3 electric truck and electric commercial vans.