For several months, demands have been mounting for skincare brand Neutrogena to address an accusation made by Hayden Panettiere in May, which intensified following the actor’s recent passing. Neutrogena has now broken its silence with a statement on Instagram. The brand’s post, which doesn’t permit comments, acknowledged that Panettiere felt unsupported during a challenging period and acknowledged that their actions were not aligned with their values.
Panettiere, known for her roles in various TV series and movies, served as a global brand ambassador for Neutrogena from 2005 to 2015. After publicly discussing her battle with postpartum depression in 2015, her partnership with Neutrogena came to an end. Panettiere alleged that the brand attempted to terminate her contract due to her comments on postpartum depression, a claim that sparked backlash and a boycott against Neutrogena.
Following Panettiere’s tragic demise, fans have reignited their criticism of Neutrogena, flooding the brand’s social media platforms demanding accountability. Neutrogena’s response expressed deep sorrow for Panettiere’s passing and praised her bravery in raising awareness on postpartum depression. The brand announced plans to invest significantly in community health initiatives to provide better support for women dealing with postpartum depression, promising to share more details as the initiatives unfold.