A new trend in wellness is gaining popularity in major Canadian cities, reshaping the concept of a night out. Imagine this: a DJ, a makeshift dance floor, and beverages—but it’s 8 p.m. on a Wednesday, and instead of alcohol, there’s a sauna.
These events, known as sauna raves, involve guests rotating between a cold plunge, hot sauna, and a lounge area that transitions into a dance floor with a live DJ. Miriam Rodriguez, attending a women-only event at PRML in Calgary, described the experience as unique and a blend of holistic refreshment and entertainment.
Advocates of hot-and-cold therapy tout its centuries-old benefits, claiming it promotes heart health, boosts energy, relieves muscle soreness, and reduces stress. At PRML, sauna raves typically start early, around 7:30 to 9:30 p.m. Since opening last June, PRML has introduced regular sauna rave events, attracting attendees like Kaili Hu, who values the health and wellness aspect as well as the social connection.
In Toronto, Othership hosts various social sauna gatherings, from comedy nights to couples-only evenings. Periodically, Othership organizes larger, high-energy events, often in collaboration with Daybreaker, a global sober dance movement renowned for its alcohol-free daytime dance parties. Harry Taylor, co-founder of Othership, emphasized how the sauna ambiance facilitates genuine connections among attendees.
Even celebrities are joining in, with Spice Girl Melanie C DJing at a Daybreaker event at Othership’s New York location. The atmosphere at these sauna raves is described as sensual and safe, fostering openness and comfort despite the vulnerability of being in bathing suits.
The use of hot-and-cold therapy for healing isn’t new, but interest is surging. Jennifer Findlay, founder of Core Essence, highlighted the evolving wellness industry’s focus on performance and recovery, with saunas playing a key role in this shift towards holistic well-being practices.
Sauna businesses are flourishing in major cities, with expectations of expansion into smaller markets. These venues are seen as essential “third spaces,” offering social gathering spots beyond home and work environments. Sauna experiences are increasingly viewed as ways to disconnect and unwind, catering to individuals seeking relaxation and community engagement in a unique setting.