Lidl is set to become the first supermarket to sell through TikTok shop – and you’ll be able to get £30 of items for just £5.
The discount supermarket chain will start selling products through the social media app this week on Thursday, February 20. Lidl – whose TikTok account is @LidlGB – will start by selling a range of fitness products on the app, including protein powder and gym gear. Some of the items are part of Lidl’s high-protein products, which are also available in stores.
As part of the deal, shoppers will be able to pick up a bundle of nine products, which would typically retail for £30 for just £5. As an added bonus, each bundle will come with limited-edition merchandise from the discounter, including a Lidl-branded microfibre towel and a resistance band set. However, as with all good deals – there is a catch. Lidl will only be releasing 3,000 of the bundles, with the sale going live at 9am, and once gone, they’re gone.
The items include:
Lidl’s TikTok presence will not be around for long, as the pop-up shop is a temporary venture, and all the proceeds raised will be donated to the supermarket’s charity partner, the NSPCC.
Lidl GB marketing director Joanna Gomer said: “Our high-protein range is a firm fan favourite, with more than 150 high-protein products sold in our stores every minute, and our customers across the country taking to social media to share their hauls each week. With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”
Alongside the TikTok-exclusive bundles, Lidl is also offering loyalty scheme members a chance to claim 25% off chilled high-protein products in-store with Lidl Plus coupons.
The supermarket chain claims it is the first supermarket to sell directly on TikTok Shop, joining other brands such as Asos and Boots that have used the platform to connect with consumers. Research cited by Lidl, found that over a third of TikTok’s 1.69billion users make purchases through the platform, with more than half using it for “shopping inspiration.”
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